Client Relations Management
Combining Communication, Reception Skills With Sales And Marketing As The Key To Your Success!
Tertiary education of any form is an essential need to empowering oneself. Obtaining an accredited certificate or diploma for the career you have chosen gives you a step up into an advantage in the employment market.
Choosing a career in the beauty industry is considered a rewarding and secure investment as the Beauty, Wellness and Health industry is on the up and up. A significant number of our students and graduates who have chosen beauty as a career, find abundant employment opportunities due to the surge in social media which showcases diverse beauty trends and skills. Let’s also consider the growth within the male grooming sector which is trending well, and in fact, it is now a requirement for men to groom too! Within this multi-faceted industry of ours, therapists have numerous opportunities as to how far they can go.
The beauty industry is considered to be a global billion-dollar industry! The continuous development of new products and reinvention and creativity in treatment applications have pushed the salon, clinic, spa and wellness businesses to increase their market share with increasing client demands.
Education is more than just learning a new skill; it’s also about maintaining and updating your existing skills to ensure your clients receive the very best from you. Undertaking continuous professional development is an important requirement when entering the beauty industry, in order to keep your skills relevant and in demand, further assisting in boosting your income. Over time, your client’s expectations will grow … so YOU need to grow too, while you aspire to be the best you can be!
As adding new skills is imperative as the beauty industry continuously evolves with this sector growing at such an alarming rate, learning any additional new skill will ensure you remain a step ahead of others when it comes to employability.
At all of our BTI – Beauty Therapy Institute campuses, we have just launched a comprehensive course on Client Relations Management which encompasses Reception skills, Sales, Marketing, Communication and Ethics. This certification enables our learners to achieve advanced knowledge, basic values, client skills, ethical beliefs and moral habits which are key essential ingredients in a successful business.
The word Sales often creates trepidation in therapists. However, because professional product recommendations to your clients are key to their ongoing skin maintenance results, sale is an essential extension of the service you offer. If you are a successful treatment provider, then successful sales skills are mandatory. As the therapist, you are the most qualified person to advise your clients on skincare. It is essential to learn how to overcome objections and challenges when recommending products, by honing the best set of professional sales skills.
Effective communication skills in everyday life are crucial. In our industry, hiring an efficient and qualified receptionist is essential. Reception skills, or lack thereof, can make or break a salon environment. The front desk is responsible for the first and last impressions a client has of your business where positive relationships are built. See this as one of your most important marketing tools. Well developed communication qualities lead to very happy clients, which further impact a more productive and profitable business.
Basic Salon Ethics is essential to encourage the use of positive language and correct beauty services. This will create a growth impact on the industry and directly on your salon/business. Having a qualified team in your salon will affect the status and reputation of the outside world. In South Africa and abroad, there are ethics regulations that aim to protect Beauty Therapists and their clients. This code of ethics affords the therapist and beauty establishment clear guidance and protection. A positive and healthy work ethic broadcasts to your employees and reassures your clients that you have their best interests at heart, establishing a professional opinion of your operation.
We encourage all Therapists, Somatologists, Technicians and Students to embrace sound Business Ethics and Communication skills to assist them with their Sales processes. With these essential grounded techniques well entrenched, being able to manage a Front Desk with confidence and enthusiasm will be ensured. Remember always: First impressions are lasting impressions.
If you are interested in undertaking our new Client Relations Management course, please don’t hesitate to contact us at any of our 14 campuses.