What do Estée Lauder, Clarins and Sisley have in common aside from their uber-luxe ‘look and feel’ and astronomical price points? They’re all-family businesses – beauty dynasties if you may, that started small and have subsequently become dressing table staples. On our own shores we look up to brands such as Annique Beauty, Oh-Lief Natural Products and The Sorbet Group which are all home-grown family beauty businesses.
You might think it a recipe for disaster, but if a family business can side-step drama, share and focus on a common goal, then the business is shown to be more resilient and likely to succeed than any other business.
Have you ever wondered whether you and your mom can do more than have manis and pedis together? If so, then you should consider starting your own beauty empire in the form of a beauty salon. Should any problems arise you’re more likely to handle it together, just like an experienced beauty therapist handles their wax.
Family businesses benefit from a range of advantages, which are often not found in other enterprises. A mother and daughter duo are likely to share the same set of values and business ethics. This familiarity will not only give you a competitive advantage, but also an unspoken and shared goal that will keep you motivated when things don’t always go as planned.
In light of this and in celebration of the special bond daughters have with their mothers, we celebrate Mother’s Day together in style. Each of our Beauty Therapy Institute campuses is offering you the opportunity to get R1000.00 discount if you and your mom join the learning programs this month, spending over R7500.00 together!
As our Randburg Beauty Therapy Institute Principal, Felisha Naidoo said: “Beauty Therapy Institute believes in self-supporting women, and what better way to start than with the women who raised you. Join together in building your own Beauty Empire by studying together to be able to work as a family in your own business one day”.