Since the beginning of time, Aesthetics have played an undeniable role in women’s lives, regardless of the era. The development of trends were inevitable, as it speaks to our nature of constant change and improvement. At first these trends were slow to develop and less prominent, but by the 20th century they started gaining momentum and the speed by which they travelled and changed picked up quickly. Today our lives have become entwined with the social media trend which has not only broken down barriers, but also impacts the longevity of these trends. Now more than ever it has become necessary for women within the beauty industry to keep up with these fast-paced changes to meet the needs of our clients.
This month the Beauty Therapy Institute celebrates it’s coming of age in the industry. 21 years of educating and empowering women with skills so that they can be self-sustaining and purposeful, but most importantly, informed and ahead of the trends.
Ancient writings tell of beeswax, olive oil and rosewater to protect and rejuvenate. French women took to extreme measures such as whitening their faces with lead powder and face creams made up of pig’s fat. Cosmetic surgery became popular after the First World War and cosmetic houses started to pop up one after the other, all in the name of anti-ageing. Since then the beauty industry has ascended to new heights that have afforded women with the freedom of choice.
Today women can bounce from invasive to superficial, between microdermabrasion products to retinoids, hyaluronic acid, microneedling and peels. The seemingly endless options are not only good for our clients, but also for the therapist who can acquire a multitude of new skills and knowledge to address the consumer’s needs in an effective manner.
According to Principal of BTI Walvis Bay and BTI Windhoek campuses, Lindi Lourens, ‘efficiency and longevity are two global trends that are applicable to the beauty industry. Multi-tasking products that save on time and money are seen as a response to the needs of today’s ever-busy consumer who wants to limit the amount of time they spend in front of the mirror. A quicker mani or facial treatment that addresses their specific lifestyle and skin concern is becoming choice. In turn, long-lasting results are perceived to have good price-value ratio, as they can be purchased less often than the conventional products and treatments’.
The Beauty Therapy Institute has expanded its course offerings to address efficiency and longevity needs. The extended and advanced variety of modules now on offer are also able to assist already qualified Beauty Therapists and Somatologists in their quest to perform advanced treatments. So if you are feeling as if you are back in the 1980’s, then BTI has the beauty injection for you! All Beauty Therapy Institute campuses are offering a 21st birthday bonus of 21% off the first 21 courses sold, per campus, during the month of June.