Right now, we are on the lookout for new Secondary Service Provider Franchisees, and here’s how we would describe our Ideal Beauty Therapy Institute Candidate:

  • A positive, dynamic, self-motivated go-getter type, with solid business ethics, and someone who places a high value on the health and beauty industry.
  • A people’s person. Someone with a caring nature and a trainer’s understanding, who is able to work with customers, clients and learners alike, and maintain good relations with all – passion all the way.
  • Must have the required qualifications, and/or employ a highly trained and qualified Therapist who is an Assessor and/or Moderator.
  • A financially sound individual who is familiar with the company’s mission statement, vision and fee structures, and is able to maintain utmost confidentiality of company procedures, candidate and client information.
  • Is prepared to learn, understand and implement Sandy Roy Beauty Therapy Institute Secondary Service Provider franchise policies and procedures without compromising the best quality training.

Do you have what it takes to start your very own Beauty Therapy Institute?


How it Works?

  • The franchise concept centres around Further Education and Training levels and certificates in Flexible, Modular part time or full time training courses.
  • This training is for learners wishing to qualify in a variety and/or choice of one or many skin, body, hand, feet and massage modules.
  • This can be done in their own time and at their own pace with an outcome of doing individual or combined modules culminating in ITEC, CIDESCO and/or SAAHSP modular outcomes.
  • Quality of training is assured, as all educators are subject matter experts. They will need to hold a full qualification in Health and Skincare Therapy with CIDESCO, SAAHSP and/or ITEC qualifications.
  • It is preferable that the educator is an Assessor and/or Moderator too.  Recommended:  Train-the-Trainer certificate.  The owner of the business need not be qualified, but will need to employ a qualified educator.
  • Be prepared to undergo Train-the-Trainer at the Cape Town campus for all educators and administrators to ensure continuity of the highest standards throughout the business models.

Our Franchisor Guarantees:

The Sandy Roy Beauty Therapy Institute (PTY) Ltd. is renowned for being a leader in excellence and quality training, and as such this is what all franchisees can expect from us:

  • Expertise in Training and Education processes.
  • Competent management and personnel.
  • Well planned and organised business management, structure and systems.
  • Tight control of staff, administration and finances.
  • Business conducted in a fair and ethical manner.
  • Excellent payment record with all suppliers, landlords and other creditors.
  • Excellent customer service, conducted in a pleasing atmosphere.
  • Fair, valid, credible and reliable policies and procedures.
  • Quality Management System which is tried and tested.
  • Years of experience in training learners to be competent in the health, beauty, skincare industry.

Beauty Therapy Institute marketing ethos

  • Conduct national marketing and advertising activities, which are funded by a central marketing fund from monies collected from the advertising levy appropriated to all Secondary Service Provider franchisees. This is undertaken by the Sorbet Experience Marketing Team.
  • Joint marketing activities and advertising ventures undertaken regularly.
  • Appropriate mediums and advertorials in relevant consumer and trade magazines are used.
  • Joint promotions are encouraged to convey Sandy Roy Beauty Therapy Institute Secondary Service Provider’s message to a defined market.
  • Individual regional marketing by all franchisees within their areas.

Benefits of being a Beauty Therapy Institute Secondary Service Provider:

  • You immediately become part of a going concern with tried and tested methodologies.
  • You start your business step by step with the support, expertise and know-how of the Beauty Therapy Institute management team.
  • You have the Beauty Therapy Institute brand name, which is recognised as a market leader and is readily accepted by customers and potential customers.
  • You benefit from continuing guidance and management support.
  • You are equipped with marketing and sales support and administrative procedures to ensure maximum results.
  • You receive the latest training material, kits and uniforms for your learners.
  • Policies and Procedures within the Quality Management System are tight.

Beauty Therapy Institute Training

All Secondary Service Providers need to undergo a stringent Train-the-trainer program at the Beauty Therapy Institute in Cape Town to ensure the systems and procedures taught across the board are standardised. This is an intensive in-house training course for all of our Secondary Service Providers and managers for a maximum of 30 days, followed by on-the-job training on site.

Other up skill in training courses will be available at various times on an ongoing basis.  An initial training of 5 days is a pre-requisite for both manager/owner and educator.

All franchisees will need to attend an annual franchisee meeting of the minds.

What you get for your Beauty Therapy Institute investment:

  • Assistance with start-up of the business and identification of needs and your area.
  • Advertising material, training manuals and all assessment and induction tools.
  • IT files used for all requirements regarding ordering, POS and accounting, etc.
  • All policies and procedures, and operation manual.
  • Complete Quality Management System.
  • Training – including all follow-up training.
  • Opportunity to attend the Annual conference with our other secondary providers.
  • Assistance with application procedures for SAAHSP, ITEC and CIDESCO, including all other requirements for registrations.

Franchise Locations include:


Franchise opportunities still available:

  • Fourways
  • JHB South
  • Midrand
  • East Rand
  • Durban
  • Pietermaritzburg
  • Bloemfontein
  • Nelspruit
  • Port Elizabeth
  • East London
  • Knysna

International franchise opportunities include English speaking cities or countries amongst others:

Angola – Botswana – Dubai – Ghana – Kenya – Malawi – Mauritius – Mozambique – Morocco – Seychelles – Turkey – Zambia – Zimbabwe

Full application forms are required to be filled in.

Request a Prospectus from us.


We are ready. Are you?